The five day celebration of the fashion industry takes place in the center of London twice a year in February and September. Locations vary from the Natural History Museum, to Somerset House, and even Brewer Street Car Park in Soho. Some designers have even chosen the Royal Opera House and the Turbine Hall at the Tate Modern to feature their collections. Locations are typically chosen for their close proximity to London’s major retail areas of Oxford and Bond Street.
This year’s fall event takes place from 15-20 September, where the spring/summer collections will be presented. Features in this year’s event include Burberry, Paul Smith, Pringle of Scotland, Atelier Swarovski and Rachel Boston, some of the biggest names in fashion around the world.