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NICE WAY TO GET TO NICE

1 April 2007

Picture this: 300 people, located in different parts of the UK, all need to attend an event in southern France. Do you really believe that any airline will have scheduled flights departing and returning at convenient times, with that many empty seats? If you do, you might also consider that these people have to be made to feel special.

This was the scenario facing Joel Fenn, ACS passenger charter executive, recently. Schneider Electric, the globally respected manufacturer, was hosting its annual company event in Nice. It needed 300 of its UK staff to attend, to help with serving the 4,000 potential customers it was expecting from across Europe.

Joel arranged for flights from Manchester and Luton, on separate Boeing 737 aircraft - one of which was brand new, making its first commercial flight. Schneider's staff received personalised ticket envelopes, were greeted by special signs at check-in and boarded their aircraft to find that even the head-rest covers carried the Schneider branding. Departure times were arranged to suit the customer, with high-quality catering enhancing the journey. For the return flights, the Schneider personnel were treated to more top-class food and drinks in their own reserved room at Nice airport, before taking off again in style.

Contact: Joel Fenn Passenger Charter Analyst and team at london@aircharter.co.uk

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